These creatures are distinct from gods as they can take a direct physical form on the continent. Often acting as guides for... well, for nearly everything. From ambitions, greeds and any thought you could imagine. They often latch themselves to important persons and stand with them as companions, they will almost always have alterier motives.
While there are many known Juta, more and more continue to appear, either being 'born' through some unknown process or simply making their presence known towards the general populace.